Visual Merchandising Guide (Revolutionary Knowledge for 2018)

Visual Merchandising in 2018

  Retailers have long used visual merchandising to enhance the aesthetic appeal of their inventory and drive sales since the 19th century, but technological changes in 2018 are revolutionizing the ways that retailers produce and disseminate images of their products to shoppers. In many ways, the old paradigm of “inspirational visual merchandising” is reaching the end of its useful lifespan, …