AI-powered visual merchandising engine generates thousands of inspiring outfit recommendations that boost conversions and brand loyalty
New York, NY – August 28, 2018 – To help marketers increase shopper engagement, conversions, loyalty, and average order value, Stylitics today announced the expansion of its innovative outfitting and styling technology platform to meet the high-volume content creation needs of large fashion retailers and brands. As the leading outfit recommendation and style advice platform, Stylitics generates thousands of impactful outfit recommendations within minutes, providing a streamlined and affordable solution for creating visually inspiring content while personalizing the shopping experience across all channels.
“Outfitting is a core strategy, not a feature. It’s how you inspire your customers and reinforce what your brand stands for,” said Rohan Deuskar, founder and CEO, Stylitics. “In a world where people shop from the search bar and have shifting brand loyalty, we help retailers scale outfit inspiration and style advice to build stronger relationships with their customers.”
The platform blends artificial intelligence (AI), custom styling rules, and human stylists to create an automated system that assembles and publishes outfits for hundreds of products within seconds. Using Stylitics alleviates the burden of manual outfit creation that typically involves several teams, expensive vendors and various roles across an organization – relying on studios, merchants, photographers and web teams to generate a mere 20 looks per month.
Parenting content and commerce site, The Tot, uses Stylitics to provide outfit inspiration for chic infant and toddler looks as well as for a ‘Shop the Room’ feature for nursery and children’s decor and design. “Our mission at The Tot is to provide a resource for unbiased information and advice coupled with healthy, safe and innovative products that are curated and tested. Adding a sophisticated styling feature provides a useful way for our customers to discover products and inspire dressing their children from newborns to kids,” said Kathy Kipriotis, CEO, of The Tot. “Stylitics provides us with a visual merchandising solution that helps align our digital presentation with our in-store approach to create a brand experience at the scale we need across multiple categories.”
A vast majority of brands and retailers know that outfit and look-based content drive higher sales and engagement. The Stylitics solution moves beyond manual, outdated, and expensive “complete the look” and lookbook programs by offering a fast and affordable way for brands to create high-performance content that drives upwards of a 10 percent increase in average order value, up to a 15 percent increase in units per transaction and a 10 percent increase in conversion rates.
The Stylitics platform expansion includes end-to-end managed services:
- Artificial Intelligence and sophisticated algorithms build pairings and generate outfit imagery dynamically, based on brand rules around style preferences, collections, and inventory levels.
- Human image editors and professional stylists handle all aspects of prepping images and creating on-brand outfits for review.
- Millions of data points offer valuable insights and reporting on top outfits, trends, visual merchandising insights, pairing data, customer views and more.
Stylitics currently works with top brands and retailers in fashion, apparel, and accessories including Chico’s, Dia & Co, Rent the Runway, The Tie Bar, Under Armour and White House Black Market.
Stylitics is the leading visual outfitting and styling solution for retailers and publishers of all sizes. Founded in 2011, Stylitics uses a powerful combination of algorithms, trend data, and stylist expertise to deliver thousands of on-brand outfit recommendations across multiple channels such as e-commerce, email, advertising, stores, and social media to keep customers engaged and increase sales and marketing campaign performance. Stylitics is headquartered in New York City and works with top fashion, apparel, and accessories brands while reaching millions of consumers monthly. For more information, visit www.stylitics.com.
About The Tot
The Tot is a US-based baby and mama content and e-commerce site that carefully curates the best products for busy moms and moms-to-be. The online platform intends to improve the lives of tots, mamas and mamas-to-be by providing a one-stop-shop for unbiased information and advice coupled with healthy, safe and innovative products that have been curated and tested by moms. For more information, visit www.thetot.com.