Windsor and Stylitics Team Up for AI-powered E-commerce
Women’s fashion brand Windsor has announced its new partnership with Stylitics, an artificial intelligence-fueled digital merchandising platform, to create automated styling and product recommendations for e-commerce websites. The company will create outfit and product recommendations for more than 50 million shopper sessions a year, which is expected to create an average of 21 percent increase in the average order value for partner brands and a 23 percent increase in units per transaction.
“We are thrilled to welcome Windsor to our growing list of leading brands that improve the customer journey with Stylitics’ compelling styling, outfitting and bundling content,” said Rohan Deuskar, founder and chief executive officer of Stylitics. “With prom, graduation and wedding season just around the corner, Stylitics will offer Windsor’s shoppers personalized recommendations to help them find the perfect dress, matching shoes and accessories while also giving them outfitting suggestions to maximize their selection.”