Consumers have fully adopted digital commerce and will continue to make many of their purchases online. Giants like Amazon still dominate the eCommerce playing field, but some organizations are discovering they can win market share by offering products and customer experiences that can’t be found elsewhere.
Customers themselves are now driving the biggest changes in eCommerce. By defining their preferred buying journeys, they are providing retailers with a roadmap for the next-gen customer experience. As evidenced by the popularity of subscription models and boutique eCommerce stores, consumers have shown themselves to be loyal to brands that offer them exceptional products, valuable discounts, and unique experiences.
In this eBook you will learn how customers are driving the next big changes in eCommerce and how you can leverage the digital customer journey to drive your 2023 retail strategies.
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