Welcome to the Stylitics Retail Tech Glossary – a comprehensive guide to the language of retail innovation.
In the ever-changing world of retail, keeping up with the latest terminology is essential to staying ahead. That’s why we’ve created this comprehensive retail technology guide, covering all the trending retail terms you need to know.
There are currently 3 terms in this directory beginning with the letter M.
A macro trend in fashion refers to a significant and long-lasting shift or movement that has a profound impact on the industry as a whole. These trends typically emerge from various cultural, social, economic, and technological factors and influence fashion on a broader scale, often spanning multiple seasons or even years.
Macro trends shape the direction of fashion and set the tone for the overall aesthetic, silhouettes, colors, and materials that dominate the industry during a particular period. They have a widespread impact on fashion designers, retailers, consumers, and other key players in the fashion ecosystem.
Merchandising refers to the strategic planning, implementation, and presentation of products or goods in a way that maximizes sales and enhances the overall shopping experience for customers. It involves activities such as product selection, pricing, promotion, and display to attract and engage customers, drive impulse purchases, and optimize revenue generation. Effective merchandising involves understanding customer preferences, market trends, and product performance to make informed decisions regarding product assortment, pricing strategies, and promotional campaigns. It also entails creating visually appealing displays, arranging products in an enticing manner, and utilizing techniques such as cross-selling and upselling to encourage additional purchases. Merchandising extends beyond physical retail environments and is applicable to e-commerce platforms, where digital merchandising techniques are employed to curate personalized recommendations, optimize search results, and create a seamless online shopping journey.
By employing effective merchandising strategies, businesses can create a compelling brand image, differentiate themselves in the market, and maximize the potential of their product offerings to attract and retain customers.
A microtrend in fashion refers to a relatively short-lived and niche fashion movement or style that gains popularity among a small segment of the population. Unlike macro trends, which have a broader and more enduring influence on fashion, microtrends are often characterized by their specificity, limited reach, and temporary nature.
Overall, microtrends contribute to the dynamic and ever-changing nature of fashion, allowing individuals to experiment with new styles and express their personal tastes within the broader fashion landscape.