Retail Technology Glossary

Welcome to the Stylitics Retail Tech Glossary – a comprehensive guide to the language of retail innovation.

In the ever-changing world of retail, keeping up with the latest terminology is essential to staying ahead. That’s why we’ve created this comprehensive retail technology guide, covering all the trending retail terms you need to know.

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There are currently 3 terms in this directory beginning with the letter P.

PDP Optimization

PDP optimization, also known as Product Detail Page optimization, refers to the process of enhancing and improving the presentation, content, and functionality of individual product pages on an e-commerce website or online platform. The Product Detail Page (PDP) is a crucial element of the online shopping experience as it provides detailed information about a specific product, including images, descriptions, specifications, pricing, and customer reviews. PDP optimization involves implementing strategies to maximize the effectiveness and conversion potential of these pages. This can include optimizing product images and videos, crafting compelling product descriptions, highlighting key features and benefits, ensuring clear and accurate pricing information, incorporating persuasive call-to-action buttons, featuring coordinating products with outfitting or bundling, and facilitating easy navigation and intuitive user experience. The goal of PDP optimization is to provide customers with a comprehensive and engaging presentation of the product, build trust, address customer concerns or questions, and ultimately increase the likelihood of a successful purchase. 

By continually refining and optimizing PDPs, businesses can enhance customer satisfaction, improve search engine visibility, and drive higher conversion rates, leading to increased sales and business growth.

PDP Outfitting

PDP outfitting refers to a feature or functionality on an ecommerce website's Product Detail Page (PDP) that allows customers to visualize and explore complete outfits or ensembles that can be created using the displayed product. It enables customers to see how the product can be styled and paired with other complementary items to form a cohesive look. PDP outfitting may involve displaying recommended or curated outfits that include the featured product, or it may allow customers to mix and match different products to create their own personalized outfits. This feature enhances the online shopping experience by providing inspiration and guidance to customers, allowing them to visualize the product's potential and envision how it can be incorporated into their personal style. PDP outfitting promotes cross-selling by showcasing additional products and encourages customers to explore related items that enhance the overall outfit. 

By offering PDP outfitting, e-commerce websites aim to engage customers, increase customer satisfaction, and potentially drive higher sales by showcasing the product's versatility and potential styling options.


Personalization in eCommerce refers to the practice of tailoring the online shopping experience to individual customers based on their unique preferences, behaviors, and characteristics. It involves using customer data, such as browsing history, purchase history, demographics, and preferences, to deliver customized content, product recommendations, pricing, promotions, and user interfaces. Personalization aims to create a more relevant and engaging shopping experience for each customer, catering to their specific interests and needs. It can include features such as personalized product recommendations, targeted email campaigns, dynamic website content, customized landing pages, and personalized offers or discounts. By leveraging personalization in eCommerce, businesses can enhance customer satisfaction, increase customer loyalty, improve conversion rates, and drive repeat purchases. 

Personalization allows businesses to deliver tailored experiences that resonate with customers, create a sense of individual attention, and ultimately foster long-term relationships and customer loyalty in a highly competitive online marketplace.

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