Retail Technology Glossary

Welcome to the Stylitics Retail Tech Glossary – a comprehensive guide to the language of retail innovation.

In the ever-changing world of retail, keeping up with the latest terminology is essential to staying ahead. That’s why we’ve created this comprehensive retail technology guide, covering all the trending retail terms you need to know.

All | A B C D E F I M O P R S U V
There is currently 1 term in this directory beginning with the letter V.

Visual Merchandising

Visual merchandising refers to the practice of presenting products and creating visually appealing displays to attract customers, enhance the shopping experience, and drive sales. Traditionally, it has referenced physical brick and mortar stores that involve the strategic arrangement of products, signage, fixtures, lighting, and other visual elements to create an enticing and engaging atmosphere within a store or a display area. However, in recent years, it has also become used to reference the eCommerce space as well, and the term is interchangeable with digital merchandising. 

The goal of visual merchandising is to capture the attention of customers and inspire them to make purchases. Visual merchandising includes various techniques such as product placement, outfitting and bundling, merchandising, color coordination, and storytelling through visual elements to convey brand messaging and product information. By utilizing visual merchandising effectively, retailers can create a positive and immersive shopping environment, highlight key products or promotions, evoke emotions, and ultimately influence customer purchasing decisions. 

The art of visual merchandising helps establish a strong brand identity, differentiate from competitors, and enhance the overall customer experience.

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