‘Shop the Look’ for Ecommerce Fashion Brands: Capture More Clicks & Conversions
Imagine browsing an online store, searching for the perfect outfit or home decor, and you’re presented with a beautifully curated look—styled, matched, and ready to buy.
Instead of hunting for individual items, you see what you want, and it’s just one click away.
That’s the power of Shop the Look software.
Retailers are constantly seeking ways to increase average order value (AOV), reduce friction in the shopping experience, and boost conversions. With AI-powered styling, dynamic bundling, and integration across e-commerce platforms, Shop the Look ecommerce tools transform passive browsing into high-intent buying.
In this guide, we’ll break down what Shop the Look apps are, why they matter for retailers and shoppers, and how leading brands are leveraging them to drive higher engagement, bigger baskets, and better conversion rates.
What is Shop the Look Software?
Shop the Look software allows e-commerce businesses to display curated outfits or product bundles. It enables customers to add multiple complementary items to their cart directly from an image that inspires them.
Why Shop the Look Matters
Boosts Revenue by Increasing AOV & UPT (Units Per Transaction)
When shoppers see fully styled looks, they’re more likely to buy multiple pieces instead of just one. Instead of selling just a jacket, a retailer can sell the jacket, a complementary shirt, pants, and shoes—multiplying revenue per customer. Retailers using AI-powered outfitting have seen a 39% lift in AOV for orders influenced by Stylitics. Read the full case study here.
Reduces Cart Abandonment by Simplifying Purchase Decisions
Shoppers often hesitate before purchasing due to uncertainty about how to style a product. By showing curated outfits, retailers eliminate decision fatigue and inspire confidence, helping shoppers visualize how items fit into their wardrobe. This reassurance encourages them to check out confidently, reducing abandoned carts and lost sales.
And the experience doesn’t end at checkout—post-purchase emails with outfit suggestions reinforce their decision, keep them engaged and increase the likelihood of repeat purchases.
Enhances Cross-Selling & Upselling by Suggesting Contextually Relevant Products
Instead of relying on generic “You May Also Like” suggestions, Shop the Look offers personalized, visually appealing outfit recommendations. This increases cross-selling opportunities and strategically nudges shoppers toward higher-margin items or premium product categories.
Optimizes Inventory Management, Balancing Overstock and Trending Items
Retailers often struggle with inventory imbalances that impact profitability. According to Myos, fixing overstocking and understocking reduces inventory costs by 10%. Excess stock ties up capital, limiting investment in new products, technologies, or marketing. By integrating overstocked items into styled looks alongside bestsellers, retailers can drive sales without resorting to heavy discounting. AI-powered outfit bundling dynamically redistributes inventory across high and low-demand SKUs, ensuring an optimal product range and sustained growth.
Why “Shop the Look” Matters for Shoppers
Curated Looks Simplify Outfit Selection
Instead of browsing hundreds of individual products, shoppers can instantly visualize how items work together. This speeds up the decision-making process, making shopping more convenient and enjoyable.
Visual Styling Examples Build Confidence
Many shoppers struggle with styling their purchases. Shop the Look provides lifestyle images and products in action shots tailored to their taste, helping them feel more confident about their selections and reducing the likelihood of returns.
Inspiration Drives Product Discovery
Shoppers engage more with visually appealing and aspirational lifestyle content. Seeing full outfits presented beautifully creates a more immersive shopping experience, shifting the mindset from transactional buying to lifestyle-driven purchases.
How “Shop the Look” Improves Customer Experience
A seamless shopping experience is key to driving engagement and conversions. Shop the Look improves the customer experience by simplifying product discovery, making outfit coordination effortless, and improving the overall usability of an eCommerce website.
Kristin Matter, Vice President of Digital for JD Sports, said,
“Stylitics has helped bring our lookbooks to life. It’s made it possible for us to bring more inspirational content to our customers and then make that content really shoppable”.
Improved Site Navigation & Shopping Flow
Rather than forcing shoppers to search for individual items, Shop the Look streamlines navigation by offering complete looks that customers can purchase in one click. This enhances usability across both desktop and mobile experiences, supporting intuitive navigation and user interface design best practices.
For example, on Product Detail Pages (PDPs), customers can instantly see how an item fits into a full outfit, increasing confidence and encouraging larger baskets. Integrating Shop the Look into shopping carts also enables last-minute add-ons that boost AOV and UPT.
The Rise of Automated Outfitting
With advances in AI, SaaS platforms now enable retailers to scale personalized styling, seamlessly suggesting bundled outfits across PDPs, emails, social, and digital ads. This revolutionizes the ecommerce landscape, allowing brands to deliver more engaging, high-converting shopping experiences. Retailers leveraging AI-powered outfitting have seen a 13% lift in conversion rates, reinforcing its impact in today’s competitive retail environment.
Marketing Benefits of Shop the Look
On-Site Engagement & Shopping Behavior
AI-powered outfitting tools help retailers create engaging, interactive shopping experiences that keep customers on-site longer and encourage larger purchases. By offering curated outfit recommendations and seamless bundling, Shop the Look increases time spent on product pages and reduces decision fatigue, leading to improved conversion rates.
Retailers who integrate Shop the Look into their ecommerce platforms benefit from higher engagement rates as customers explore shoppable looks. This supports a strong marketing strategy, including targeted ecommerce website design examples.
SEO & Organic Search Visibility
Although Shop the Look primarily focuses on enhancing customer experience, it can also provide indirect SEO benefits by improving user engagement, reducing bounce rates, and increasing time-on-site—all factors that search engines consider when ranking eCommerce websites.
Flag & Anthem: From simple retargeting to compelling, styled experiences
AI-powered outfitting is a powerful tool for ecommerce marketing, especially in email campaigns and paid ads. Flag & Anthem’s experience with Stylitics demonstrates how outfitting in paid social campaigns can dramatically improve performance.
Flag & Anthem wanted to enhance their Meta (Facebook & Instagram) ad strategy by adding a layer of inspiration and context beyond traditional dynamic product ads. By leveraging Stylitics’ AI-powered outfitting, they transformed their ads from simple retargeting to compelling, styled experiences, helping customers visualize complete outfits instead of isolated pieces.
Results of Stylitics’ Implementation at Flag & Anthem:
20%+ increase in ROAS (Return on Ad Spend)
10.3% and 25% higher ROAS over benchmarks
More engaging ad creatives that bridged the gap between prospecting and retargeting
“Adding Stylitics to our paid social mix took our dynamic Meta campaigns from ‘You might like this’ to ‘Have you seen all the ways you’re going to love this?'” — Matt Kurkowski, Director of Performance Marketing & Analytics at Flag & Anthem.
Retailers like Rhone are using AI-driven outfitting to bring the high-touch styling experience of physical stores online. With Stylitics’ Shop the Model implementation, Rhone seamlessly integrated styled looks into the shopping journey, transforming Product Detail Pages (PDPs) into interactive experiences where customers can see complete outfits as they appear on models.
Results of Stylitics’ Implementation at Rhone:
39% increase in AOV for orders influenced by Stylitics
13% conversion rate for men’s styled gallery pages, 8% for women’s
10x ROI within the first 100 days of implementing Shop the Model
30% of Direct Click Attribution (DCA) during Black Friday/Cyber Monday
“Stylitics has helped us bridge the gap between our online and in-store experience, creating a path to product discovery and inspiring our customers with premium, curated looks.”— Emily Heger, Director, Digital Product at Rhone
By integrating AI-powered styling recommendations, Rhone seamlessly enhanced product discovery and outfit visualization, inspiring customers to purchase complete looks instead of single items. This demonstrates the impact of personalized, data-driven merchandising on e-commerce success.
Look for software that supports AI-powered recommendations, easy integrations with your CMS, and inventory-aware bundling.
Step 2: Optimize Product Data & Imagery
Use consistent, high-quality images and ensure outfits look cohesive. Background colors, lifestyle photos, and a white background for product shots are essential for a clean and responsive design.
Email Campaigns → Personalized recommendations based on past purchases
Social Ads & Retargeting → Engages browsers who didn’t convert
Conclusion
Shop the Look software is a game-changer for online retail, allowing brands to capture high-intent shoppers, increase conversions, and drive higher AOV through AI-powered outfitting and bundling. By leveraging artificial intelligence and advanced ecommerce strategies, business owners can enhance their online presence and meet evolving customer expectations.
Start Converting More Shoppers Today
Want to see Shop the Look in action? Book a demo with Stylitics today and start increasing your sales!
