Supercharge Your Marketing with Featured Shops
Featured shops are custom landing pages that showcase outfitting and bundling content that can be mapped to marketing campaigns. Utilizing featured shops for merchandising of home goods or other non-apparel products are a great way to increase cross-selling and boost your sales. By displaying related products together on a feature page, you create a convenient shopping experience for your customers while also increasing your revenue.
However, manually creating featured shops and merchandising bundles for your eCommerce site requires a significant amount of time and effort, and many retailers lack the resources needed to add featured shops as part of their eCommerce strategy. Stylitics takes the legwork out of featured shops by merchandised content at scale while tracking key performance metrics, so your featured shop strategy is guaranteed to drive performance.
Dick’s Sporting Goods is a great example of how to utilize featured shops and bundling as we see on their Home Workout Equipment Bundles feature page. Bundling similar items and cross-category products can focus on items that are typically purchased together for similar uses, ultimately increasing the average order value. Stylitics is able to automatically create bundles by any number of customer needs, whether based around inventory, theme, category or much more. Dick’s Sporting Goods is able to utilize Stylitics technology to create featured shops at scale, to move inventory, increase basket size, and inspire customers while giving them a more seamless experience.
To demonstrate how versatile featured shops are, here are common strategies for the types of featured shops that can be incorporated into your eCommerce strategy:
Similar Items
Bundling similar items focuses on items that are typically purchased together for similar uses. For example, adjustable dumbbells with a dumbbell stand and medicine ball.
A shopper who is interested in a quick-adjust set of dumbbells is likely to also be interested in a dumbbell rack, medicine ball, or weight lifting gloves. Especially, if the item they were originally looking for is a more expensive product (like the dumbbells), they are much more likely to impulsively be willing to throw a smaller priced complimentary item into their cart — ultimately increasing the average order value.
Leaning into trends and product categories is an excellent opportunity for upselling because the customer may not have considered purchasing these additional items, but by presenting them together, the customer is more likely to make an impulse purchase.
Cross-Category Items
One of the key advantages of using merchandising bundles is that they provide an opportunity for you to promote products cross-category that customers might not have considered purchasing together. In this Dick’s Sporting Goods example, this bundle is targeting the coach for a T-Ball team. The products feature things that a coach might need like a backpack, first aid kit, whistle, sun screen, and line up board.
This grouping of products can function as a shopping list and results in an easy and enjoyable customer journey — saving them time having to research which products they need for different activities. And a happy customer is a loyal customer!
Trends and Goals
Another way to utilize merchandise bundling could be to create bundles based on specific trends or customer goals. For example, this bundle includes a foam roller, a yoga mat, and a neck tension roller for customers who are looking to recover more quickly.
By creating bundles based on specific goals and trends you can target customers who are seeking advice on which products will help them achieve their goals or who are shopping with specific trends or events in mind.
Themes
By grouping bundles together in themes, you can help shoppers by creating a convenient shopping list. For example, this bundle features an activity, kids’ t-ball, and groups together themed items a child might need in order to start playing t-ball for the first time, like a helmet, bat, gloves, and cleats.
By grouping items together by theme, you increase potential basket size, and increase customer satisfaction — by putting cross-category items together by theme or event. Which saves your customer time of having to scroll through your site finding each item.
How to Implement Bundles in Your eCommerce Strategy:
To effectively utilize merchandising bundles on a featured page, there are a few key things to keep in mind:
- Choose the right products: Be thoughtful and helpful with the grouping of products you are putting together. Think about what the customer’s end use might be. This will increase the chances of customers adding the items from the bundle to their cart. Stylitics technology can automate this process to create merchandise bundles at scale based on your product feed and retail strategy – saving your merchandisers and eCommerce team hundreds of hours.
- Create an attractive visual display: Make sure the featured page is visually appealing, and the bundle is clearly and prominently displayed. Utilizing editorial or custom graphics on the page will better showcase the merchandise. At Stylitics, we are experts at building featured shops at scale featuring high-quality imagery for your product bundles.
- Use clear and concise messaging: The messaging on your featured page is as important as the imagery. Highlight the goals and trends the customer might have, the value of the bundle, and why customers should buy it. In the Dick’s example above, their featured shops highlighted how the specific bundles of products would help their customers achieve their fitness goals.
- Monitor and optimize: Keep track of the performance of your merchandising bundles and adjust your strategy accordingly. Use analytics to see which bundles are most popular and tweak your offerings to make them even more appealing to your customers. By utilizing Stylitics technology, we automatically track bundle interactions like top performers and core metrics, like average order value, conversion rate, and more — with no additional lift on your team.
By using merchandising bundles on a featured page, you will increase cross-selling and improve your customers’ shopping experience. Our retail customers know that Stylitics powered featured shops dramatically increase their site metrics. One large multi-brand retailer saw an increase of 26% AOV, and 50% increase in RPV!
Don’t miss out! Contact us for a demo today and find out how the world’s leading retailers are using Stylitics to transform their eCommerce strategies.
