Athletic Brands

Convert single-SKU sessions into full-kit revenue

Athletic shoppers want the whole fit, but a single-product page caps the basket. Surfacing the full kit on pages that already convert lifts the basket with no new traffic to buy

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10 Years of Trust

Complete the Look

Nobody trains in just the tank

A shopper looking at a training top is putting a session together, not buying a shirt. Complete the Look assembles the rest of the kit on the same page, the shorts, the running belt, the shoes, with more looks sitting behind Look 1 in the carousel. That surfaces the footwear and small accessories a shopper would never navigate to on their own, at the moment they are already committed to the piece that brought them in.

  • The full training kit built around any apparel piece
  • Surfaces footwear and accessories shoppers never browse for
  • Multiple looks per product, every piece sized and shoppable

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Shop the Model

The whole fit, sock multipack included

Athleisure shoppers are copying a fit, not sourcing a shirt. Shop the Model puts a button on the image and opens everything in it, the tee, the shorts, the trainers, the eyewear and the sock multipacks nobody would ever go looking for. Those low consideration items are exactly what moves units per transaction, and they only sell when they show up next to something the shopper already decided they want.

  • Any product or campaign image becomes a shoppable full kit
  • Pulls in socks, eyewear, and the small items that fill a basket
  • Every piece sized and shoppable without leaving the page
Galleries

A wall of tees is not a reason to buy one

In athleisure the products are close to interchangeable and the fit is what actually gets chosen. Made to Move hands shoppers complete outfits instead of another grid of tops, the purple tee with black shorts, the cap, the socks and the neon runners as one decision rather than five separate ones. Each look is shoppable where it sits, and merchandisers name and build the destination themselves.

  • Complete fits as the browsing unit rather than individual products
  • Every look shoppable in place, footwear and accessories included
  • Merchandiser built and refreshed as the assortment turns over
Triggered Emails

Urgency gets the click, the outfit gets the basket

A low stock alert is the most reliably actioned message you send, and it almost always asks for one thing. This one shows the mint bra that is running out alongside the tee, the wide leg sweats, the socks and the trainers that finish the fit, all generated at send time against live stock. The same push that would have recovered one item recovers the whole set instead.

  • Outfit content across low stock, back in stock, and drop alerts
  • Looks generated at send time against live inventory
  • Turns a single item alert into a full kit order

Testimonials

"Through a beautifully crafted lookbook experience, Stylitics has unlocked a new way for us to represent our style point of view and inspire our customers to shop the full outfit. It’s intuitive and engaging, adding dimension to our shopping experience while driving meaningful impact to our business."

Ruchika Julapalli

SVP Digital Experience & Technology

Customer Story
"At Huckberry, our secret sauce is discovery. The Stylitics platform and rockstar team has enabled us to bring a new level of product and category discovery to our site experience that reflects a diverse range of styling options, inspiring the modern man to confidently style himself… and add more items to cart."

Brandon Cohn

Director of Digital Product

Customer Story
"We’re excited to offer this new level of personalized experience to our customers online. The ‘Styled for You’ widget provides outfit inspiration based on recent purchases or items a customer has shown interest in. Delivering a unique and tailored shopping journey, one not commonly seen on other Canadian retail sites, is something we’re proud of. Our customers are responding positively, and we continue to see strong engagement when we offer personalized experiences."

Sasha Becker

Director Marketing Operations

Customer Story
"Stylitics has enabled JD Sports to elevate our digital shopping experience, transforming PDPs into dynamic, outfit-driven destinations. By seamlessly integrating ‘Shop the Model’ imagery, we’ve made it effortless for customers to discover and shop complete looks, increasing visibility for our apparel assortment while driving higher AOV and UPT."

Kristin Matter

VP Digital Operations

Customer Story
"Stylitics has helped us bridge the gap between our online and in-store experience, creating a path to product discovery and inspiring our customers with premium, curated looks."

Emily Heger

Director, Digital Product

Customer Story
WHY LEADING BRANDS CHOOSE STYLITICS

The Difference Between Stylitics and Basic Bundling Platforms

If you want basic product pairings, there are simpler tools. For the most widely adopted platform in AI outfitting and bundling, choose Stylitics.
Recommended

Stylitics

AI outfitting & bundling refined through years of real-world retail deployment.
The proven standard in AI outfitting & bundling
10+ Years Proven
Trained on massive styling and performance datasets
100B+ Sessions
Recommendations shaped by AI and expert style authority
AI + Experts
Extensive library of shopper experiences and UI patterns
Dozens of UIs
Built-in testing, optimization, and reporting tools
100+ Tests Per Year
Proven to operate at global retail scale
1,000+ Programs
Best for:
Enterprise Retailers Premium & Luxury Brands Large Assortments Global Commerce Teams Brand-Critical Discovery Experiences
Alternative

“Algorithm”-only vendors

Simple recommendation or pairing systems.
Product pairing without deeper style logic
Basic Rules or LLM
Limited retail context and merchandising intelligence
Thin Data
Minimal shopper experience variety
Few UIs
Little customization or flexibility
Rigid Setups
Limited experimentation and reporting
Light Analytics
Unproven at true enterprise scale
Early Stage or Copycats
Might work for:
Basic Cross-Sell Simple Product Pairing Smaller Catalogs Limited Merchandising Needs Early Experiments
ONGOING OPTIMIZATION

Test, Learn, and Improve Continuously

Stylitics includes the experimentation tools, analytics, and expert strategic support retailers need to optimize discovery experiences over time.

Experience Composer

Publish tailored experiences by category, channel, and market.

Testing Orchestrator

Run large-scale tests across algorithms, placements, and strategies.

A/B & Variant Testing

Experiment with UI, ranking logic, and shopper flows.

Performance Reporting

Measure engagement, conversion, and basket impact.

Merchandising Insights

Understand which combinations perform best.

Continuous Optimization

Programs improve as more session data is ingested and analyzed.

How J.Crew Made Editorial Imagery Instantly Shoppable

Stylitics helped J.Crew turn editorial imagery into shoppable outfitting across PDPs, Shop the Model, and triggered email. The result was stronger product discovery, deeper engagement, and a more connected shopping experience that stayed true to each brand’s aesthetic.

· 20% Cart-Add Rate · Shoppable Editorial · Cross-Channel Styling · Continuous Innovation ·

The AI Behind Stylitics Outfitting & Bundling

Stylitics combines advanced machine learning, retail logic, and real-time systems to power the industry’s most sophisticated outfitting & bundling programs.

Product Compatibility Models

AI identifies complementary items across large assortments and categories.

Merchandising Logic Engine

Retail rules, style knowledge, and product relationships work together in every recommendation.

Inventory-Aware Systems

Recommendations adapt automatically as products go in and out of stock.

Real-Time Optimization

Outfitting & bundling adjusts based on assortment changes and shopper behavior.

Large-Scale Data Processing

Millions of product relationships and combinations analyzed continuously.

Continuous Model Training

Algorithms improve as more assortments and interactions are added.
DATA ADVANTAGE

Retail’s Richest Styling Datasets

Stylitics is trained on one of the deepest product, styling, and merchandising datasets in the industry.

Multi-Vertical Intelligence

Coverage across apparel, footwear, accessories, home, decor, sports, lifestyle, hobby, and more.

Billions of Shopper Interactions

Continuous learning from real engagement data.

Styling Pattern Intelligence

Relationships derived from thousands of assortments and brands.

Merchandising Performance Data

Insights from real outfitting & bundling programs and conversion outcomes.

Brand-Level Customization

Models tuned to retailer assortment and brand identity.

Continuous Learning

The system gets stronger as more retailers and assortments are added.

Get Started

Discover how Stylitics helps retailers inspire shoppers, increase basket size, and unlock the full value of their assortments.

Fill out the form to get priority access to a quick demo. No hype. No long sales decks. Just a real conversation about the proven outfitting engine that powers leading retailers globally.