One of the most common questions we get asked from our brand and retail partners is how they can improve their imagery for outfit content. This is an important consideration as beautiful outfits can improve key sales metrics as well as lead to higher engagement and repeat customers. While the Stylitics process is designed to accommodate nearly all types of product imagery, the following tips and recommendations can take outfit content up a notch. These will help ensure you’re getting the most out of your product photography and truly elevate your e-commerce experience.
1. Get your product ready for its close up
Perhaps the most important thing you can do to ensure high-quality imagery is to prep your products. This means smoothing out any unsightly wrinkles or folds and providing the best possible lighting. The goal of your photography studio is to capture a flattering shot of a product that is an honest representation of its color, silhouette, and material. While laydowns are a pretty good choice, ghost mannequins or soldier shots are often better in order to minimize wrinkles and provide the best representation to our styling team of the item’s silhouette.
2. The more images, the merrier
Lifestyle-inspired imagery is an increasingly popular choice for fashion retailers. However, it can also present some unique challenges for your customer. For example, the model’s movement or body placement can obstruct key elements of the garment, which can, in turn, prevent your customers from getting an accurate view of the full item.
Banana Republic provides a ghost mannequin shot along with several on-model views of their products. This allows the customer to see the item on its own, but also on a body.
Consider including a soldier shot or ghost mannequin shot in your photography line-up. It will provide your customers with an accurate and distraction-free representation of the item. Furthermore, it speeds up the image editing process for your outfit content so you receive your outfits even faster. The more pictures you can provide, the better.
3. Don’t settle for low resolution
To ensure you have the clearest images on your site and within your outfits, you’ll want to aim for high-resolution images. As a general rule of thumb, we recommend that the product images you use for your outfit content are minimum 500px on their long axis. This will result in a beautiful, engaging outfit that your customers will love!
Black House White Market’s outfit content is beautiful, engaging, and inspiring for their customers.
These three steps are simple yet yield big impact when it comes to the quality of your outfit content. To get even more out of your visual merchandising, check out our top styling tips.
Photo by Alexander Dummer