From the Floor of Shoptalk: Top Buzzworthy Retail Trends for 2019
Now that everyone has recovered from the spectacle of Shoptalk complete with fire dancers, 8,000 attendees, 300 presentations, and a blowout performance from Shaggy, the industry is left contemplating what was discussed and reflecting on trends from the show.
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Voice commerce is a thing, potentially a big thing
Perhaps the most unexpected discussion of the show was around voice-enable commerce. Undoubtedly, you have asked Alexa, Siri or Google for a variety of information from the weather, to recipes, news or to tell you a bad joke. Google’s director of business development, Michael Haswell, was on-hand to share where the company sees potential in this new channel and threw out some impressive stats stating that 44 percent of smart speaker owners already order grocery or household items once a week. That is both surprising and fascinating. With more and more voice-enabled devices tied to robust marketplaces and payment structures, commerce is a logical next step.
This year’s Shoptalk delivered on its promise of providing world-class programming and attendees. Stylitics was there a sponsor and spoke about marketing in a mobile-first world. We will be sharing more on all of these topics and more!
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Stylitics is a visual merchandising platform that is shaping the future of online shopping and retail.