eTail West Style Guide Powered by Stylitics
Retail Trends
February 22, 2023

eTail West Style Guide Powered by Stylitics

The Stylitics team is excited to travel to sunny Palm Springs to attend eTail West at the end of the month. Unlike the bustle of New York for NRF or the excess of Las Vegas for Shoptalk, eTail West offers a change of pace with the relaxed atmosphere of the JW Marriott.

Along with its relaxed atmosphere, Palm Springs has a style of its own. Your typical business trade show attire simply won’t do. To help attendees, our Womenswear Category Manager Molly Lamoureux used Stylitics technology and her styling expertise to put together a custom eTail West Edit. These looks are the perfect blend of professionalism with a sunny California vibe. Perfect for mixing and matching to go from conference to cocktails by the pool in style — maybe even a little pre or post-conference fun if you can sneak it in…

And while you’re starting to pack, be sure to set up some time to meet with us while you’re at the conference! Book some time on our calendar, then check out these eTail fits. 

What to Pack for Women for eTail West

Let’s take a moment to appreciate the importance of starting our packing off on the right foot — and what better way to do that than with a stunning and versatile high-end crossbody bag? This piece is a must have for any fashion-savvy traveler, as it boasts a neutral color scheme that complements any outfit you pack. Adorned with gorgeous pastel flowers that are right on trend, it’s guaranteed to elevate your look. Pair it with a neutral loafer and classy gold jewelry and you will be ready to accessorize for any of the conference events.

Coach beige leather crossbody messenger bag with turquoise and yellow pastel flowers, with matching wallet, white loafers, blue and tan ombre aviator sunglasses and a double tiered gold necklace for the eTail West Stylitics edit

Shop this look on Coach

Make a bold statement and stand out at the conference in the hottest color of the season. Hot Pink is a top trending color for spring/summer 2023 – and what better way to stand out at a retail conference than to show you stay on top of the trends. This striking shade has been making waves in fashion circles and is a must-have for anyone looking to make a statement.  

It’s not just the color that’s trending, lightweight kimonos are a popular choice for swimwear and daytime wear making them a versatile option for your packing list. With their flowy, effortless style and comfortable, breathable fabric, kimonos are the perfect layering piece for the warm weather of Palm Springs.

Boston Proper outfit featuring a white tank top, hot pink slacks, a hot pink floral kimono, straw bag, gold hoop earrings, and a braided heeled sandal

Shop this Look on Boston Proper

The key to being a packing superstar is to find multiple ways to wear one item. One fun way to do that is by layering. Layering your breezy summer tank tops, crop tops, or blouses with a full suit, can elevate your look while helping you stay cool and comfortable in the desert heat. Plus, this effortless pairing allows you to seamlessly transition from daytime conference events to evening dinner or drinks.

Not only does this stylish combo allow you to make the most of your packing list, but it also gives you the chance to showcase your personal style by mixing and matching different textures, patterns, and colors.

J Crew Outfit featuring a hot orange suit, Orange and white striped spaghetti strapped top, with white ankle socks, brown loafers, and a brown leather bag for the eTail West Style Edit

Shop this look

Upgrade your travel wardrobe with this savvy style move – invest in matching separates that offer you limitless style possibilities! Mix and match to create a polished, cohesive look for networking events, or wear them separately based on your mood or event. Whether you’re going for a relaxed or professional vibe, these versatile pieces are your packing superpower – keeping you prepared for the variety of events and dinners that will come your way during eTail West.

Express Outfit featuring a lime green bustier crop top, lime green and white button up shirt, lime green dress shorts, tortoise shell glasses, black rounded and textured handbag and black flip flip high heels for the eTail West Style Edit

Shop this look at Express

Swimsuits are more versatile than you think. Not just for swimming, swimsuits double as an adorable bodysuit. With a few clever styling tricks, you can transform your go-to swimsuit into a chic and versatile top that’s perfect for daytime wear. 

Styling your suit as a top is a playful and unexpected way to showcase your sense of style. And then, when it’s time to hit the pool or the beach after a long day of chatting with vendors and networking – you’ll be ready to go!

To really make a statement, accessorize with some shell jewelry. Not only is it a trendy nod to the early aughts, but it adds a touch of nostalgia to your look (and potentially a great icebreaker in a networking situation!) So, lighten up your packing and make your swimsuit do double duty!

Revolve outfit featuring a gold cross strap one piece swimsuit, white wide leg slacks, shiny camel toned button up shirt, white shell necklace, gold braided high heels and narrow-framed tortoise shell sunglasses for the eTail West Style Edit

Shop this look at Revolve

If you’re looking to elevate your summer style, investing in a few statement pieces is the way to go. By selecting 2-3 swimsuits that really speak to your personal sense of style, you’ll be able to mix and match them with basics you already own for a truly stand out look.

Whether you prefer bold patterns, vibrant colors, or unique silhouettes, a high-quality statement swimsuit is a surefire way to make a splash at the beach or by the pool. And by selecting just a few key pieces, you’ll have plenty of options to choose from when it comes to creating different outfits. Dress them down with shorts or a breezy skirt for a daytime look, or dress up your swim pieces with some chic accessories and slacks for a more elevated ensemble. And because you’re mixing and matching with items you already own, you’ll be able to create a wide range of looks without breaking the bank.

Chicos outfit featuring a dark navy straw hat with beading detail, Black and purple floral one piece swimsuit, black and floral kimono cover up, black cat eye sunglasses with gold detailing, and black heeled sandals for the eTail West Style Edit.

Shop this look at Chico’s

What to Pack for Men for eTail West

Palm Springs is all about effortless style, but sometimes it can be hard to strike the balance between looking polished and feeling comfortable. Luckily, with a few key accessories, you can easily transform your most comfortable summer outfit into a casual and chic look that’s perfect for multiple occasions. 

By incorporating woven and straw accessories into your outfit, you instantly create a laid-back vibe that is both stylish and practical. A favorite woven accessory for men is a straw hat. Not only does it protect your face from harmful UV rays, it also has a stylish and natural look that is easy to mix and match with multiple color palettes and fabric choices. Plus, many woven hats roll up nicely for packing – making them a fantastic travel accessory.

Bloomingdale's outfit featuring olive green and black abstract print, black khaki shorts, an off-white beige had with black band, an off-white braided belt, and olive green sandals for the eTail West Edit

Shop this look at Bloomingdale’s

Looking to inject some fun and personality into your go-to polo and chino conference look? Consider incorporating tropical or novelty patterns for a playful and unique twist on this classic ensemble.

Whether you opt for vibrant florals, quirky prints, or bold graphics, incorporating tropical or novelty patterns is an easy way to make a statement. Not only will it add a pop of color and visual interest, but they’ll also show off your fun and adventurous sense of style. The best part? You can easily mix and match these patterns with the rest of your wardrobe for a truly versatile look.

Jos A Bank Outfit featuring a peach Hawaiian shirt with parrots on it, khaki pants, colorful fish dress socks, brown leather sneakers, a dark navy blue belt with brown accents and a brown weekender bag for the eTail West style Edit

Shop this look at Jos. A. Bank

When it comes to Wardrobe essentials, few pieces are as truly indispensable as the trusty t-shirt. And if you’re looking to maximize the versatility of this wardrobe staple, one of the best ways to do so is by buying your favorite tees in bulk. 

By stocking up on your go-to t-shirts, you’ll have a wide range of easy packing and pairing options. Not only can you dress up your tees with a blazer and jeans for a polished and put together look, but you can also dress them down with a pair of swim trunks or activewear for an on-trend athleisure look. And because you’ll have multiple t-shirts to choose from, you can mix and match to create a wide range of outfit options.

Walmart outfit featuring a white v-neck men's t-shirt, a pink pair of swim trunks with a pelican and palm fronds, black slides, a black one shoulder sling bag, and a straw hat with a black band for the eTail West Style Edit

Shop this look at Walmart

It can be challenging to look professional while the temperatures heat up, so it’s important to pack layering options that are both stylish and practical. One of the best options for warm weather layering is a blazer in a breathable fabric like linen or cotton. 

These fabrics are more breathable – keeping you cool and comfortable even on the hottest days, while offering a touch of sophistication and polish to any outfit. Whether you’re spending the day at the conference or heading out for some fun with colleagues, a linen or cotton blazer is the perfect finishing touch to any outfit.

JCPenney outfit for men featuring a admiral blue and floral Hawaiian shirt, a tan linen blazer, white skinny pants, brown loafers, silver and brown aviator glasses and a brown bi-fold leather wallet for the eTail West Style Edit.

Shop this look at JCPenney

Meet us in Palm Springs

Whatever you choose to pack – we can’t wait to meet you all in sunny Palm Springs for eTail West to compare style notes (or just grab a drink!) If you’re attending we’d love to meet with you! Stylitics is a sponsor and an exhibitor this year, so book some time on our calendar or swing by booth #414 to see how outfitting technologies are changing the way people shop online.