For many rapidly growing retailers, scaling online outfitting presents a challenge: it’s difficult to maintain quality while preserving brand integrity. Stylitics’ AI-driven Inspirational Commerce platform solves this by empowering brands to scale e-commerce outfitting without sacrificing their unique voice or aesthetic. Unlike other solutions that may compromise brand identity, Stylitics enables brands to generate hundreds—if not thousands—of on-brand outfits daily spanning their entire product catalog. Retailers describe it as having a highly sophisticated styling engine, delivering consistent, high-quality results at a fraction of the cost and effort of a manual team.

How Stylitics Delivers High-Quality, On-Brand Outfitting at Scale

Stylitics combines best-in-class AI with expert oversight to deliver personalized, high-quality outfitting that stays true to your brand. Powered by insights from over 30 billion shopper sessions, our platform intelligently creates coordinated, on-brand looks at scale — ensuring every recommendation aligns with your brand’s unique guidelines, highlights high-converting products, and resonates with your audience.

Unlike black-box solutions, Stylitics gives merchants full control, allowing them to refine or override recommendations as needed. This ensures retailers can scale efficiently while maintaining brand integrity—all without demanding extensive time or resources.

Here’s how our approach works:

• Brand Alignment: Our AI adheres to your specific brand guidelines, preserving your aesthetic across all outfitting.
• Quality Assurance: Merchants can fine-tune recommendations to ensure every look meets their standards.
• Trend Relevance: The platform integrates the latest fashion trends and evolving customer preferences to keep outfits fresh and engaging.

Stylitics empowers retailers to effortlessly scale outfitting, maintain full control, and deliver measurable results from day one.

PDP Outfitting and Beyond

Online shoppers crave styling inspiration, and retailers need engaging product pages. When shoppers have difficulty visualizing how a single item fits into a complete look, conversion suffers and retailers miss opportunities for cross-selling and increased basket sizes. Stylitics’ PDP Outfitting widget directly addresses this challenge by showcasing shoppable outfits that include the item the shopper is viewing, increasing engagement and confidence. By presenting shoppers with inspiring outfit ideas, retailers using the PDP Outfitting widget can increase time spent on the page, encouraging shoppers to discover and purchase more products.

As Rohan Deuskar, Founder & CEO of Stylitics, noted:

“Most retailers have beautiful stores with mannequins and other forms of inspiration, but this is totally lacking in the ecommerce experience. Everyone is still following the model Amazon created to sell books. If you’re buying books, you don’t need to see what those books look like together, but most people do need that for clothing.”

When shoppers can easily see how a product can be styled, they’re more likely to make a purchase. The ability to visualize complete looks inspires shoppers to add more items to their carts, leading to a higher average order value. For example, after implementing Stylitics, Puma saw a 334% increase in session duration, and Express saw a 2x increase in conversion rates and more than a 40% increase in AOV.

Beyond individual products, Stylitics empowers retailers to curate themed landing pages called Galleries and Featured Shops. On average, clients see up to 40% increase in CVR with Stylitics’ Galleries compared to traditional landing pages. Galleries can be seamlessly integrated into marketing campaigns across social media, email, and other digital channels, expanding reach, driving traffic to product pages, and ultimately increasing sales.

Shop the Model: Purchase Products from a Model’s Outfit

Shop the Model is a feature in Stylitics’ Visual Shopping Suite that enables customers to purchase individual products from a model’s outfit directly on the PDP. The outfit is prominently displayed as the first option in the carousel and clearly marked with a badge.

This innovative feature leverages Stylitics’ Computer Vision AI to analyze product images, parse attributes, and match the exact products worn by the model with items in the retailer’s catalog. By turning visual inspiration into a seamless shopping experience, Shop the Model simplifies the buying process and drives increased engagement and sales.

The results are impressive: Steve Madden reported a 2.57x increase in click-through rate on mobile and a 1.95x increase on desktop after implementing Shop the Model. Another brand saw similar results, including a 33% increase in units per transaction, a 40% increase in average order value, and an 8% lift in conversion rates. Puma also reported increased engagement and expanding Shop the Model to as many PDPs as possible.

By integrating advanced AI with expert styling, Shop the Model transforms models’ outfits into instantly shoppable experiences, directly on the PDP. This feature elevates the shopping journey, streamlines the path to purchase, and delivers measurable results for retailers.

AI-Driven Personalization with Clickstream Data

Stylitics personalizes outfit recommendations using only shoppers’ clickstream data—no additional input from retailers is required.

Here’s how it works:

• Shoppers Browse: As shoppers browse and interact with a retailer’s website, Stylitics captures their clickstream data, including product views, add-to-carts, and purchases.
• A Style Profile is Built: This data is used to create a unique Style Profile for each shopper. This profile includes details like preferred colors, occasions, brands, price sensitivity, and style themes.
• Stylitics Personalizes Outfits: The Style Profile enables Stylitics to generate highly personalized outfit recommendations that resonate with each individual shopper.

By leveraging shoppers’ clickstream data, Stylitics creates a win-win situation for both retailers and shoppers: Retailers benefit from a streamlined integration process, increased engagement, conversions, and customer loyalty, and shoppers enjoy a more personalized shopping journey.

The Future of Retail is Inspirational

Stylitics delivers a best-in-class, AI-driven platform that empowers retailers to easily scale online outfitting. Our solution combines advanced AI with expert oversight, ensuring every outfit aligns with your brand’s unique vision while driving conversions. Merchants maintain full control, with the flexibility to refine or override recommendations as needed.

The benefits are clear: increased revenue, improved customer engagement, reduced operational costs, and enhanced brand consistency. Stylitics helps retailers thrive in a competitive landscape by delivering the personalized and inspirational shopping experiences shoppers crave.