The smartest ways for retailers to elevate site experiences and increase omnichannel consumer engagement? The key ingredient is added value, and the secret sauce is our innovative visual outfitting and bundling technology.
Welcome to the Attention Economy
If there is one thing we can all agree on about retail, especially fashion and home, it’s that it’s a crowded space, getting even more crowded by the minute. Another inarguable insight? There are more channels of communication than ever before in history, with new ones emerging all the time. When you combine these two elements, one thing is clear—consumer attention is now harder than ever to capture, let alone keep. In fact, many economists and marketers theorize that we’ve entered the age of the “attention economy”—in which attention is the scarcest, and most precious, commodity of all. Yikes.
How is a company supposed to compete—better yet, stand out—on such a saturated digital playing field? The answer lies in elevated site experiences, ones that add immediate, intrinsic value for the consumer—and the Stylitics team has spent years creating innovative ways to provide them.
We’ve developed four strategies for turning ordinary marketing challenges into extraordinary opportunities—opportunities for increased attention, increased conversions, and increased sales. Each of these strategies will elevate your site experience and transform the way customers engage with your brand. And, they’ve been tested by some of the biggest brands across the fashion industry, brands that are seeing 10% – 15% increases in conversion and AOV.
How do we make this magic happen? Through smart automation and industry-leading image editing, Stylitics creates elevated branded shopping experiences using your existing assets. It’s fast, easy, low-lift, and designed to operate at scale.
From personalized outfitting to bundled home & outfit recommendations, we offer everything you need, not just to capture your consumer’s attention, but to keep them engaged and interacting with your brand.
Optimize For Your On-Site Opportunity
The On-Site Opportunity
Translating the store-browsing and window-shopping experience to your digital real estate
The Stylitics Strategy
Engage the customer in a shopping experience through Featured Shops, Galleries, and Lookbooks
Whether you’re showcasing new arrivals or bolstering your brand through seasonal or trend-driven storytelling, go beyond the basic grid with featured shops, galleries, and lookbooks that create a more immersive experience where customers can browse, explore, and discover their favorite new products.
| 60-Second Case Study
Extra-large Multi-brand Retailer
The Challenge:
Engage customers through outfitting experiences and create landing page experiences from marketing channels.
The Strategy:
Launch 50+ Stylitics Featured Shops across men’s, women’s, kids, and home to highlight trends, themes and strategic brands.
The Return:
RPV increased to $24 from $4
AOV increased to $101 from $80
UPT increased to 5.7 from 4.2 |
The On-Site Opportunity
Replicating the in-store guided selling experience, without being in-person (or in-store)
The Stylitics Strategy
Get personal online with custom product recommendations, styling suggestions, and more
You already know that personalization drives engagement and conversion. Stylitics’s powerful AI goes beyond simply pulling in a customer’s name. Create personalized recommendations for new product discovery, inspire shoppers with styling suggestions, or use our Mix & Match program to create an experience where they can perfect their own looks online.
| 60-Second Case Study
Large Women’s Retailer
The Opportunity:
Give the customer the ability to curate their own looks by swapping and mixing a wide variety of products.
The Strategy:
Create an online experience where shoppers can style their own workout looks with Stylitics’s Mix & Match program.
The Return:
$101 AOV vs $86 site average (+17%)
9% conversion vs site average of 3% |
The On-Site Opportunity
Fostering brand loyalty and engaging the consumer between purchases
The Stylitics Solution
Create cross-channel content that offers entertainment and value
Purchase-to-purchase downtime can be lengthy in the fashion and home markets, but that doesn’t mean your brand should go silent while waiting for your customer to jones for their next pair of jeans, or set their sights on a new sofa. Stay relevant and engaging with creative content they’ll want to click for entertainment and inspiration—and they’ll be inspired to shop again sooner rather than later.
| 60-Second Case Study
Major Digital Multibrand Retailer
The Opportunity:
Re-engage customers who had abandoned their carts.
The Strategy:
Include Stylitics outfit recommendations in customers’ “Favorited item” abandoned cart markdown triggered emails.
The Return:
31% increase in campaign revenue
12% increase in revenue overall |
The On-Site Opportunity
Creating a seamless UX experience that facilitates conversion
The Stylitics Solution
Eliminate friction and dead-ends and create an easy path to purchase
Today’s digital consumers expect flawless user experiences, intuitive paths to purchase that can be accomplished in just a few clicks—or taps, as the case may be. Stylitics programs offer user-friendly experiences that are as easy for the consumer as they are for your team to execute.
| 60-Second Case Study
Major Sports Retailer
The Opportunity:
Enable easy cross-category shopping and product discovery.
The Strategy:
Provide an intuitive “shop the look” experience using Stylitics’s Shop the Model program
The Return:
$5 increase in AOV
1% increase in UPT
8% CVR vs 6.3% |
Ready to take your site experience to the next level?
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