Inside Stylitics Labs: Our Journey to On-Brand AI-Generated Imagery
Rohan Deuskar
Founder & CEO
Rohan Deuskar is the Founder and CEO of Stylitics, the leading AI-powered outfitting and visual merchandising platform used by over 100 of the world’s top retailers. He writes about the intersection of AI, retail, and shopper inspiration.
AI-generated imagery makes it possible to transform a single catalog photo into dozens of styled, diverse, and on-brand visuals.
Stylitics is prioritizing retail-readiness—fit accuracy, drape, brand alignment—not just visual novelty.
New content formats are emerging, including styling videos, localized scenes, and multi-occasion variations (e.g., how a blazer looks at a board meeting vs. a casual wedding). Every image goes through automated checks and human review before it’s approved.
Shopper research is underway to better understand how people respond to image accuracy, vibe, and disclosure.
AI-generated product imagery is opening an entirely new chapter in ecommerce. Soon, retailers will be able to showcase their catalogs in more ways, on more people, and in more contexts than ever before.
At Stylitics, we’re exploring how this technology can dramatically expand what’s possible—from styling a single item across diverse models, to localizing visuals for different markets, to testing entirely new formats like short-form video.
Our capabilities are still in development, but the direction is clear: we’re building toward a future where fit accuracy, styling logic, and brand consistency are scalable through AI.
Why This Changes the Game
Traditional photoshoots are expensive, time-consuming, and rigid. They require detailed planning, in-person production, and limited styling flexibility—often resulting in a few static shots per item, all with the same background, pose, and model.
AI-generated imagery flips this entirely.
From a single catalog image, retailers will be able to generate:
Dozens of styled looks across shopper personas
Virtual models with diverse sizes, body shapes, ages, and ethnicities
Regionally adapted backgrounds to match campaign needs
Personalized assets by channel, segment, or campaign
This image was generated by Stylitics’ AI exclusively from these product images
This is just the beginning.
One blazer could be styled with heels for a client meeting and sneakers for a weekend wedding. Or one photo could be transformed to reflect LA, Tokyo, or London – without a reshoot. Imagine easily generating over 100 image and video assets per SKU to power an entire season’s worth of campaigns.
We’re moving toward a world of abundance and mass personalization. Not just more content, but new kinds of content that are dynamic, inclusive, localized, and ready for omnichannel retail.
What We’re Building
To make this work, the visuals must hold up to retail standards.
Stylitics is building a scalable, brand-safe system for AI-generated imagery that meets the real demands of modern merchandising:
Merchandising logic Every look is styled intentionally.
On-brand execution From lighting to posing, every element will match your brand aesthetic.
Fit accuracy We’re prioritizing proportion, drape, and silhouette across diverse models.
Automated QA Every image is checked for garment detail, distortion, facial realism, and more.
Human review As with our outfitting today, nothing will go live without a final review from a stylist or editor.
This is will be foundational infrastructure for modern retail merchandising.
What Matters to Shoppers?
As image quality improves, the next question becomes: what drives shopper engagement and trust?
We’re currently conducting user research to understand:
Does an image need to be flawless – or just feel authentic enough to spark interest?
How does disclosure affect trust in the image or brand?
Can a compelling image, even if imperfect, still drive clicks or purchases?
This research is shaping how we bring this technology to market, ensuring it works for both retailers and shoppers.
What’s Next
We’re aiming for early testing in the next six months. In the meantime, we’re focused on improving model performance, tightening our QA systems, and refining our styling workflows.
Over time, we believe this capability will become a core part of the Stylitics platform, powering scalable styling, localization, and personalized discovery across the shopper journey.
We’re testing, learning, and building fast.
And we’re just getting started.
Frequently Asked Questions
AI-generated product imagery uses artificial intelligence to create lifelike images of products without traditional photo shoots. This includes styled outfits on virtual models in localized backgrounds – all dynamically produced from a single catalog image, helping retailers scale visual content faster and more affordably.
Stylitics uses a multi-step QA process that includes automated checks for garment accuracy, fit, and visual alignment, followed by human review from stylists and editors. Every image must meet brand aesthetic guidelines for lighting, pose, and styling before it’s approved for use.
Not yet. But AI-generated imagery complements traditional photography by reducing reliance on expensive, time-consuming shoots. It also allows retailers to produce diverse, on-brand visuals at scale for different use cases, shopper segments, and marketing channels.
Stylitics is conducting research to understand how shoppers react to AI-generated product images, including questions around trust, disclosure, and “vibe.” Early findings will guide how we roll out the technology, ensuring it resonates and drives real engagement.
