How exactly are companies like Stylitics entering the fashion field and helping to expand fashion customization and personalization in today’s world?

Fashion is part of who we are—it is a silent form of self-identity for an individual that portrays beliefs, preferences, religion, occupation, social class, and so much more. And fashion is ever evolving; trends and preferences are constantly changing, and technology such as AI and ML are becoming integrated in this field.

On today’s episode of Retail Refined, host Melissa Gonzalez speaks with Rohan Deuskar, founder & CEO of Stylitics, to discuss how Stylitics is revolutionizing fashion customization and partnering with retailers to transform the way consumers can attain their fashion preferences. Deuskar said the fashion industry is experiencing an uptick in higher-end purchases. “We’re seeing a shift from people buying just a lot of stuff to really actually being able to pay up for something that is a special item…this idea of value and versatility is so central to the enlightened shopper.”