In e-commerce, inspiration is a key driver of engagement and conversion. Shoppers aren’t just buying products; they’re looking for ideas, validation, and a connection with brands that represent their lifestyle. PUMA embraced this mindset, making inspiration a core part of their customer experience. 

In a recent fireside chat, Rick Almeida, VP of Ecommerce at PUMA North America, shared how their partnership with Stylitics has helped them create engaging, personalized shopping experiences that drive conversions and revenue at scale.

Turning Inspiration into Sales

PUMA’s website isn’t just a storefront—it’s the home of the brand. In a crowded digital space where consumers have endless options, PUMA builds experiences that are both functional and aspirational, using rich content, immersive storytelling, and outfitting powered by Stylitics.

_{Learn how Puma uses strategic content and outfitting investments to reduce markdowns, drive full-price sales, and boost profitability.}

Like most retailers, PUMA prioritizes reducing markdowns and driving full-price sales. By enhancing product visibility and discovery, Stylitics’ outfitting plays a crucial role in increasing sell-through and maintaining margins. Stylitics helps PUMA present the full breadth of its collections, ensuring customers engage with both core classics and performance lines in ways that align with PUMA’s key business strategies.

Scaling What Works: The Power of Shop the Model

PUMA has seen the business impact of Stylitics-powered outfitting firsthand. Shoppers who engage with features like Shop the Model are 2-3x more likely to convert and have increased average order values (AOV).

This success presents a clear opportunity: scale what’s working. PUMA is expanding Shop the Model to additional categories to drive additional improvements in product visibility, placement, and shopper engagement with this high-performing experience.

_{See how Puma scales high-performing features like Shop the Model, driving 2-3x higher conversions and increasing revenue.}

Personalization at Scale

PUMA tailors content and engagement to reflect the unique needs of different shoppers. For example, a runner replacing their shoes every few months has a different buying pattern than a motorsport fan shopping for apparel. Stylitics helps PUMA personalize post-purchase communications with shoppable outfit recommendations, ensuring the customer experience feels natural and relevant at every touchpoint.

_{Discover how Puma uses data-driven personalization to create relevant, tailored experiences for every customer.}

The PUMA x Stylitics Partnership: What Retailers Can Expect

By fully embracing Stylitics’ outfitting platform, PUMA unlocked:

• Higher full-priced sell-through rates by aligning outfitting with key product investments
• Scalable, inspirational experiences like Shop the Model that improve product discovery and drive revenue
• Personalized, relevant shopping journeys that foster strong emotional connections and increase conversion rates

PUMA’s success with Stylitics showcases the impact of fully embracing outfitting and personalization. Retailers that invest in inspirational shopping experiences drive higher engagement, conversion rates, and average order values (AOV), all while strengthening customer loyalty and brand affinity.

Watch the fireside chat clips to hear more about how Stylitics is shaping PUMA’s e-commerce success.

_{Learn how Puma uses outfitting to inspire customers and unlock new product discovery across their full brand lineup.}

_{Find out how Puma builds meaningful connections and inspires customers across every digital touchpoint.}