How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV
Case Studies
March 13, 2023

How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

As an online retailer, you’re likely familiar with the issue of “inspirational clickbait” – the phenomenon of enticing visual content leading to a lackluster ecommerce experience. But what if you could leverage AI-powered styling to create a truly personalized and satisfying shopping journey for your customers?

At Stylitics, we’re proud to have partnered with Puma for almost three years, helping them achieve significant improvements in their online sales. Through our AI-powered styling platform, we’ve been able to increase average order value by over 3% among Stylitics users, boost conversion rates by 235%, and increase session duration by 334%.

Retail TouchPoints recently featured our success with Puma, highlighting how we use AI-powered styling to drive customer engagement and increase revenue. Be sure to check out the full article below if you’re interested in learning more about how we can transform your online shopping experience.