Retail Technology Glossary

E-Tailing, also known as electronic retailing or online retailing, refers to the practice of selling products or services directly to consumers through digital platforms, primarily over the internet. It involves the process of showcasing and promoting products or services on eCommerce websites, mobile applications, or other online channels, allowing customers to browse, select, and make purchases from the convenience of their own devices. E-Tailing eliminates the need for physical stores and enables businesses to reach a global audience, offering a wide range of products, competitive pricing, and convenient shopping experiences. This digital retail model encompasses various aspects such as product catalog management, secure online payments, order fulfillment, and customer service.

E-Tailing has transformed the retail industry by providing customers with an extensive selection of products, ease of comparison, and the convenience of doorstep delivery. It has revolutionized the way consumers shop and has become an integral part of the modern retail landscape.

eCommerce refers to online buying and selling conducted over the internet, allowing businesses and individuals to purchase products and services, make secure payments, and engage in digital transactions. It has revolutionized the way businesses operate, offering global reach, streamlined operations, and personalized shopping experiences in the digital realm.

eCommerce personalization tools are software or technologies that enable online businesses to tailor and customize the shopping experience for individual customers. These tools utilize data analysis, algorithms, and user behavior tracking to deliver personalized content, product recommendations, pricing, and promotions based on each customer's preferences, browsing history, demographics, and purchase patterns. By leveraging these tools, businesses can create a more engaging and relevant shopping environment, providing customers with a sense of exclusivity and personalized attention. eCommerce personalization tools facilitate dynamic website or app content, personalized emails, targeted advertisements, and customized product offerings to enhance customer satisfaction, increase conversions, and foster long-term customer loyalty.

The aim is to create a unique and personalized shopping journey that meets the specific needs and preferences of each individual customer, ultimately driving customer engagement, boosting sales, and maximizing the overall success of the eCommerce business.

eCommerce product recommendations play a vital role in enhancing the online shopping experience for customers. By analyzing a customer's browsing behavior, purchase history, and preferences — product suggestions are generated to help shoppers discover relevant and appealing items. These recommendations, powered by sophisticated algorithms and data analysis, provide valuable guidance by presenting products that align with a customer's interests.



Ultimately, eCommerce product recommendations aim to increase customer engagement, drive conversions, and foster customer satisfaction by delivering a curated selection of products that resonate with each individual shopper.